How Stealth Marketing Works
Why are stealth sites so effective at capturing and identifying leads?
| They let you "fly under the consumer's radar." |
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Internet buyers and sellers typically start their searches online before wanting to speak with an agent. During this “investigation phase,” they are looking for home value information as well as wanting to search listings. Stealth web sites enable them to get the information they are looking for without having to speak to an agent, yet provide leads for your automated follow-up system.
It's all About Permission Marketing
Unlike your branded web site, stealth web sites feature a service being offered rather than the agent’s brand. Reassured that no agent will hassle them, these internet “lookers” provide their email addresses to receive helpful information from you. This way you fill the top of your sales funnel with early prospects, but the system does the work so you don’t have to. Over time, your follow-up system will incubate these lookers so that they call when they are serious.
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| Buyer's stealth site offers a "Listing Alert" or homes by email. |
Similarly, the stealth site for sellers offers a free, quick CMA. |
Included with the Real Pro System are pre-written email campaigns specifically written for buyer leads coming off the Buyer's stealth site; and sellers from the free CMA offer stealth site.
The drip email campaigns are invaluable. They allow you to stay in front of hundreds and eventually thousands of prospects with minimal effort. You only work with those that come forward. Of course, you can edit the letters as well as add additional ones or even create your own campaigns. All the letters go out automatically on the email stationery we create for you.