Wow! Get this. Our client, Jason O'Neil, gave us an update on the success he's seeing using a postcard template form his Gold System which he had printed and inserted into a local newspaper in his area. He spent $2900 and here's what he tells us:

Janurary 19/2011:

Closed 4 listings, 3 sales

June 15th, 2010:

"We received a total of 737 CMA requests on a mailing of 62,000. Not bad percentages. That was the last week in February and we have had 6 appointments 2 listings and one closed deal."

Earlier this winter, Jason wrote:

"The update is that I received a total of 677 CMA requests and they still trickle in daily. I have set 4 appointments but as we all know these type of leads take real time."

Check out Jason's website:

http://www.oneilrealtors.com/

As Dan Kennedy says - it's all about using the marketing triangle: the right message to the right market in the right media, and I would add, at the right time.

Here's what the the postcard looked like: