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Real Pro System's General Manager, Caine O'Brien, made a presentation entitled "Sorting Through the Maze of Online Marketing Technology" for Star Power attendees. The response was terrific. We had many requests for the "technology pyramid" so here's a link to download a copy. The full deck of "slides" is available as a PDF by clicking here. You may listen to a recorded version of the presentation by clicking here. 

________________________   

"Excellent stuff! Can I get a copy of the presentation for use as an action plan?"

    "Good session! Caine is a very knowledgeable and easy to listen to presenter. It is a nice little reminder for keeping us on track."

    "Everyone should have been on online; what a great topic."

  ________________________

Please leave any comments, below.

Is it the Strong that Survive? Or do the Adaptable?

by Sales
 Is it the Strong that Survive?
Or the Adaptable?
Caine O'Brien
General Manager Real Pro Systems

And so it is with marketing real estate services. Not only has the market shifted to almost total internet-centricity, the demands on the skills of a real estate agent today are far more exacting than three years ago. What worked then, may not work now. Those who adapt can not only survive, they can thrive.

Periodically I make follow-up calls to some of our new clients in an effort to see what's working and what isn't working for them. The feedback is a valuable report card on how our company is doing and I always learn something valuable from each call.

A couple of weeks ago I spoke to two agents who are relatively new to Real Pro Gold agent system and are having terrific success with it. One works the loft market in San Francisco, and the other is using our Short Sale Stealth Site to great effect in the Palm Springs/Palm Desert area. He has six listings that came from his Short Sale Stealth site just since the beginning of the year, and several of these listings have sold or have contracts pending.

In addition to the usual flyer and postcard marketing of their stealth sites (which work well for them), both are also running ads on Craigslist. These ads promote a property for sale but also include a link to their email home search stealth sites for more information about this and other properties for sale. Brilliant! A little effort at zero cost and they are generating more leads than ever in this current market.

At Real Pro Systems we're continually improving our products and services to keep pace with the changing needs of the market. We recently rolled out major enhancements to our email services in order to improve deliverability, and have achieved safe listing status. We have significant improvements to Real Pro Gold underway now- you'll hear a lot more about that as we move into the summer. The point is there's no moss growing under our feet either.

Estimates are that over 5,000,000 homes will sell this year. The agent that acknowledges what is working and what isn't and adapts accordingly will have plenty of business. And we trust that the internet tool provider that adapts will have plenty of business too!

Allen Hainge Weighs in on Stealth Marketing

by Sales

This is from Allen Hainge's post at Active Rain. The original post he's referring to is also copied below.



No Whining. Comment on a great blog post.

Active Rainer Ralph Nudi wrote an excellent post in the Tech Corner group praising "stealth sites."  Rather than simply adding a comment to his post, I decided to post here in hopes that it will attract more readers to his post.  I recommend that everyone wanting to market is or her services read Ralph's post.

Here is my comment on his valuable post:

You Da Man, Bubba!

For those reading this, please note that I do not sell Web sites, nor do I position Web sites.  I do head the Allen F. Hainge CyberStars(r), a group of 200 top agents, not techies, from 4 countries who use today's technology to dominate their markets, and I learn from what they do.  I have also reviewed over 300 Web sites as part of my CyberStar(r) Site Evaluation Service.  I am also one of only 6 instructors nationwide who teach the CRS 206 technology class.  All of which goes to say that I've learned a little something about what works on the Web, and I couldn't agree with you more.

First, there is nothing unethical about stealth sites such as yours, as some comments to your post have suggested.  Your stealh sites come, I believe, from RealProSystems.  They design their sites to meet the disclosure laws of the agent's state.  Nothing hidden or unethical, as you are identified at the bottom of the home page and each of the stealth sites they provide.  (For an example, go to http://www.emailhomevalue.net, one of CyberStar(r) Rob Levy's stealth pages.)

(Disclosure: RealProSystems is a company founded and owned by two of my CyberStars(r), Rob Levy and Galand Haas.  Wish I was an owner, too, but I'm not.) 

Second, RealProSystems stealth sites really work. How do I know?  A large number of my CyberStars(r) started using them when they were introduced at our annual CyberStar(r) Summit three years ago.  The CyberStars(r) know what works and what doesn't....and they really went for the stealth sites from RealProSystems. They now list it as their fourth or fifth best money-making tech tool.

Why does it work?  Because it de-emphasizes the agent and thus removes the consumer's bigest fear:getting involved with an agent. Think like a consumer: the last thing you want to do is to get involved with an agent.  A stealth site makes this possible.  You fill out a form, you get automatic information (good information!) on a regular basis...and you contact the agent if and when you are ready to.

Third, I agree with your comment about those who are quick to criticize anything out of their comfort zone. You wrote:  "These people are generally resentful of innovators, producers, and of others that have ideas and attempt to put them to use."

Amen, Brother!  Back in my drinkin' days, I was one of the unsuccessful agents who resented the heck out of those who were successful.  I was a whiner filled with resentments, one of the "failure people."  I surrounded myself with other failures, and I was darn good at telling you why something wouldn't work....rather than just doing what the successful people did.  Why?  I guess it was the old, "Misery loves company" syndrome.

I remember bad-mouthing the top agent in our office.  Boy was he pushy!  I'd never treat people like he did, etc. I had trouble paying the phone bill.  He owned a wonderful home here in Reston and took his family on exotic  vacations several times a year.  Who was right?  I now realize that he was a businessman and that I was a whiner. Whining was my way of telling myself that I was right and that I had some value!

I remember when the first agent team appeared in our area, led by the top agent in our Association. You shoulda heard the criticism: "I'd never let anyone else show homes to my buyers," "My buyers would not want to work with an assistant," and on and on and on.... 

I finally learned, as you have, Ralph, that if it's more fun to be a winner, not a whiner.  If you want to be a winner, just do what the winners do!  They use VisualTour.com, you use it, too.They spend time and money making their Web site a powerful consumer information tool, you should, too.  They use a moving truck: you should get one as soon as you can afford one..  They have great stealth sites; you get 'em, too!

I wrote another AR blog on the attitudes of those who, like I used to be, are less successful than their peers.  It dealt with those who didn't think they could take time off, and in it I wrote: "They are stuck in old ways of thinking, passed on to them by brokers and managers."  You can read the whole post here.

So, my friend Ralph, hang in there.  Continue to innovate.  Continue to experiment.  Continue to closely observe what market leaders to and follow their lead.  Continue to go to conventions to see what's new and what works.

That goes for the rest of you winners out there on AR, too! 

It's a beautiful evening here on the lake in Reston...hope it's a beautiful day/evening wherever you are, too! 

STEALTH SITES - ETHICS VIOLATION? OR PROFIT CENTER?
Over the past several weeks I have had several posts and comments on posts referring to my
STEALTH SITE.

Including How to handle FAKE leads (and the people that sent them)  and One of the BEST TOOLS - The STEALTH SITE

I can't say I am not surprised at the number of negative comments I have received from people saying that I can't or shouldn't do that. That it is unethical, or forbidden, or whatever other excuse they have.

Jim and GARY were both quick to say I was doing something wrong, and quote the bylaws. First of all, let me say I do appreciate their feedback, I think it's good that we have healthy discussion, that being said, if you have your broker name and state of licensure on the web page, you are good to go.

There are also those who say stealth sites and drip campaigns don't work any more. This simply isn't true. You have to be EXTREMELY POLITE with your follow up, and ask for permission for continued follow up, but if you do, you will create good prospects.

This is nothing new to me, anytime I do anything that gets results, I noticed there is a certain "doughnut eating" element of the real estate industry that likes to put down anybody else's ideas for fear they will have to get up off their chair and actually do something to earn their living. These people are generally resentful of innovators, producers, and of others that have idea's and attempt to put them to use.

I will be the first to admit, that most of my idea's fail. But than again the same can be said about most of EDISON's Ideas. Edison once said (I am paraphrasing and not quoting) "I didn't see the 9999 times that my lightbulb didn't work as failures, but as successes in learning yet another way that would not work"

When I first started working as a loan officer, I was criticized by real estate agents for helping FSBO's. I was told I was making it harder for them to get business by competing with them. The truth was... I was doing the opposite. I was generating and incubating leads for the few agents who were actually loyal to me. I had dozens of ideas and programs that I implemented, many of which I still use today. I was often surprised at how reluctant agents were to learn new ideas, or think outside the box. I became so frustrated that I got my real estate license to implement my ideas, originally thinking I would still generate business and give it to agents, who would in turn give me loans. I now sell more real estate than most of the agents I started out trying to get business from, and still in the real estate community both locally and here on ACTIVE RAIN, the masses look for reasons why idea's won't work.

I have learned that there are NO MAGIC SECRETS in real estate. I can share my idea's with everybody and it won't hurt my business or production at all for two reasons.

REASON #1 - People are LAZY. -  You can tell them step by step how to create a million dollar business, and even if it's a proven successful business plan, they will not put forth the effort to implement it.

REASON #2 - There IS enough business to go around! - Because of reason #1, there are only a few agents that will do what it takes to make it. They will do the same things you are doing whether you share information with them or not, and there is enough business for the good agents to all make a good living. Sharing will only speed up the process for them, and for you, as they also share their ideas.

 My stealth sites are ethical, comply with rules and laws AND are effective.

Here is a screen shot of one:

MY STEALTH SITE

You will notice the disclaimer at the top of the page, giving brokers name and state of licensure.

Here is a bit of advice for any newbie, or anyone wanting to take their business to the next level...

Never take advice from someone who's rear end is the same shape as their chair. It' didn't get that way overnight.

Ingore the NAY SAYERS and the NERVOUS NELLIES and the DONUT EATERS in our business, and go out and make some money!

Serving "Monday Morning Coffee"

by Sales
Our "Monday Morning Coffee" product is great way to keep your contacts looking forward to hearing from you. Each Monday you can send your database a brief email summary of what is happening in your local market. Additionally, Real Pro Systems will update your website with a Monday Morning Coffee webpage so your readers will be able to enjoy the current week's inspirational message.

Monday Morning Coffee


This is an example to what you market summary might say:

It was another gorgeous Summer weekend here in the Eugene and Springfield area! The good news is that there are many more to come. There has not been much change with residential Real Estate. Home sales continue to be sluggish. The number of home buyers seems to be considerably less than at this same time a year ago. The good news is that mortgage rates have stopped their upward trend and should stabilize. The conditions for home buyers continues to be excellent with a very good inventory of homes to choose from and softer pricing.

And here is your Monday Morning Coffee.
 

SEO (Search Engine Optimization) for Your Web Site

by Sales

This article was contributed by Dan Hatfield - Real Pro Systems' ProLeads Manager. Thanks Dan.

There are many things you can do to/with your site to help it be indexed and placed higher by search engines. Here are two of the more popular ones:
 
1) Add additional content to your website - start with your main page, list the towns & areas you work in, the services you provide, give a little background about you and your team.  Mention some current things that you are involved in in your area if you are active in your community.
 
Create additional Resource Pages that give helpful and relevant information for your area.  It can range from a collection of schools and places to dine in your area (or categorized by each city) or could be information to help people get the most value for their home (ex: 10 Things to Do to Make Your Home More Appealing).  The more pages you have of useful information, the more people in your area will use you as a resource.  If people start using you as a resource the search engines will definitely take notice.  Be sure to make some links on the main page of your main site to articles you've written (or had someone else write for you) that you think people might be interested in.  Change these links from time to time with new content."

Here's an example of a created page with content geared towards real estate agents called "21 Spectacular Marketing Tips."
  
Find reputable companies and websites that will link to your main site such as home inspection, mortgage companies, appraisers, escrow agents, etc.  Many sites will do it if you ask them nicely in a personalized email (no canned letters, website admins hate those).

Blogging and Graffiti

by Sales

I read some surprising new statistics about blogging, that 8 out of 10 Americans know what a blog is.  For a new form of journalism, albeit a bit questionable in some cases, it has taken the Internet space by storm. I see this is a way of giving a personal voice to those of us who feel so lost in this age of information, not unlike graffiti.

I sometimes feel like a page on a website buried in sub menus that never gets found by the search engines. I'm a kilobyte of information jostled around and shoved aside in the expressway of gigabytes running on T1 lines. So how does one project a sense of self?

It used to be that kids and teens made their mark with graffiti, advertising their "brand" with stylized, often illegible (to me) type and characters. In New York City graffiti was everywhere there was a surface. Even the subway windows were scratched with names. Someone pointed out to me that on every single subway steel post in every station throughout the five boroughs of NYC was scratched an X. This person was literally making their mark.

Blogs are the new way for people to feel real, to communicate in this age of non-communication. It's the natural progression for kids who grew up communicating in chat rooms and playing massively multiplayer online games with a carefully crafted persona and fantasy lifestyles, never meeting in person their playing counterparts yet knowing their online persona intimately.

For real estate professionals, blogging is a personal voice as well as a tool for SEO. There would be an inclination for old-school agents to want to promote their own brand, in a self-aggrandizing way. But a blog is an opportunity to open a dialog with prospects, clients and friends. Instead of the mundane diary-like writing, why not encourage people to get involved, bring community back into their lives? Offer to write a letter to your congressman on their behalf for some issue in your community. Use it as a tool, as technology should be seen as, to facilitate or encourage action, whether it's a charity function, volunteer effort or gathering.

And don't forget to use your search terms!

Here's the article that triggered by thoughts:

8 Of 10 Americans Know About Blogs; Half Visit Them Regularly
by Adrienne W. Fawcett, Wednesday, Aug 29, 2007 5:00 AM ET
 
IT'S GETTING TO THE POINT where everybody knows what a blog is.
According to an exclusive Marketing Daily study, eight out of 10 Americans know what "blog" means, and almost half have visited the blogosphere--some as often as daily.

"The high awareness is surprising given that blogging is an emerging media outlet," says Tom Mularz, senior vice president at Synovate eNation, which conducted the online survey of 1,000 U.S. adults. "The segmentation on awareness and usage, and on people having their own blogs, is driven by age, with obviously younger people more active in blogging." Nearly 90% of 25- to-34-year-olds know what a blog is, compared to 64.5% of those age 65-plus. Similarly, 78.4% of 18- to-24-year-olds report they have visited a blog, compared to just 44.7% of older Americans.

Technorati reports there are 99.9 million blogs out there. With so many to choose from, it's no wonder that 54.4% of blog-readers surf a variety of blogs rather than remain loyal to the same sites, according to the eNation study. And an indication that the blogosphere is not too different from the real atmosphere: Men are more commitment-phobic than women. Nearly 60% of guys surf a variety of blogs, compared to 50% of women."

"...Some advertisers are trying to slip brand names in through the blogosphere's back door by recruiting bloggers to write favorably about their brands. Recently, a rep for Marvin Windows and Doors sent a flattering (exact replica) e-mail to several house-bloggers (including this reporter at www.fixerupper.typepad.com) to "better understand how Marvin can better interact and inform you as a home remodeler and blogger."

She offered to provide "how to" tips and recommendations along with updates on company innovations and products. The company's "end, end goal," the rep said in a follow-up note, is to expand "Marvin's footprint as an expert in windows and doors." She teased at the potential for future promotions and advertising, but added, "That's really several months away."

"This does happen on a somewhat frequent basis," says Aaron Olson, who runs houseblogs.net, a network of house-bloggers. "Some are more 'above the board' than others and it really varies."

So who's blogging? Eight percent of Americans have their own blog. "That's high, given that blogging was unheard of a few years ago," says eNation's Mularz. It's also surprising that more women than men are bloggers (given that men tend to dominate the computer/tech fields). Nearly 14% of men versus 20% of women have blogs, eNation reports.

Blogging Tips

by Sales
Tips on blogging for real estate agents - posted on our Real Pro Gold System Blog
Why even write a blog?
 
On the Internet, content is king. The more content relevant to what buyers and sellers are looking for, the better.  With Real Pro Systems' integrated blog you can write articles or posts that will help you come up on higher in search engines. One key is to sprinkled the article with specific words or phrases that are the search terms buyers or sellers would use in your area so "spiders" will see that your blog post and therefore web site is relevant . Over time the post will be indexed and pulled to the top of search engines. A blog provides fresh and changing content, which is also sought by search engines.
 
Your Gold system blog enables you to establish blog topics, accept submissions from visitors, and maintain archives of old posts. 
You can use the blog become an authority on real estate in your area and invite a dialog with your prospects and clients. It is your personal voice.
 
Blog Content

The goal is to write or post relevant content that your website visitors will find useful, that establishes you as a leader in your market and reveals your personality, creating trust. Sprinkle the text with keywords and relevant links to support the points you're making and you increase your search engine rankings.
Easy ways to add content to your own blog, if you're not a writer:
  • Put together an interview on a topic by requesting by email answers from influencers in your market such as news anchors, business owners, civic leaders
  • Ask business partners or affiliates, such as mortgage lenders, home inspectors, title companies, escrow officers, to send authored articles and links to their website
  • Announce your involvement in non-profits, charitable events and organizations
  • Paste tables of recent sales or other industry stats

Top Non-ActiveRain Real Estate Blogs - June 2008 

Rank Website Index Change Average
1 Real Estate Shows + 1 19,935
2 Inman Blog - 1 21,120
3 Curbed   0 21,785
4 Bigger Pockets + 1 33,739
5 The Housing Bubble Blog - 1 57,527
6 Bloodhound Blog + 1 70,755
7 The Future of Real Estate Marketing - 1 86,058
8 Zillow Blog + 3 92,920
9 The Real Estate Bloggers - 1 93,339
10 Agent Genius + 6 93,742
11 Raincity Guide - 2 99,938
12 Trulia Blog   0 102,634
13 Phoenix Real Estate Guy - 3 105,533
14 GeekEstate Blog + 6 117,899
15 Blown Mortgage - 1 126,910
16 4Realz.net + 2 142,724
17 Transparent Real Estate + 4 148,242
18 Housing Doom - 5 151,557
19 Lenderama - 2 151,654
20 Real Estate Radio USA + 3 161,187
21 St. Paul RE Blog - 6 174,877
22 Mortgage Fraud Blog - 3 186,270
23 Altos Research Real Estate Insights + 1 194,785
24 Denver Real Estate & Relocation + 3 236,640
25 Long Beach Real Estate   0 241,896
26 360 Digest + 3 308,464
27 REagent in CT - 1 308,901
28 Luxury Home Digest + 7 324,303
29 San Diego Preview + 3 346,063
30 Sandbars to Sunsets + 3 351,491
31 Sacramento Real Estate Voice   0 356,744
32 The xBroker + 2 370,838
33 REALCentralVA - 3 375,464
34 Miamism + 4 416,823
35 Real Estate Zebra + 13 471,758
36 MLPodcast Blog + 1 495,802
37 Brian Brady + 7 555,233
38 Colorado Springs RE Connection + 12 567,745
39 Arizona Real Estate Notebook   0 569,885
40 Mi Oakland County   0 575,503
41 Dothan Home Search - 5 579,559
42 Maxsell - 14 604,429
43 Maggie Dokic - 2 624,811
44 REI Blog + 2 633,587
45 Phoenix Area Real Estate Blog + 8 647,469
46 Reno Realty - 4 666,252
47 House Blogger - 16 683,927
48 Blue60   0 687,198
49 My Tucson Blog + 2 694,252
50 Triple Mint - 5 721,834
51 Realty Thoughts - 2 750,331
52 Focus on Crofton + 3 750,749
53 Phoenix RE Jonathan Dalton   0 778,238
54 Phoenix Real Estate   0 778,238
55 Virginia Real Estate News   0 826,750
56 AnnArborRealEstateTalk.com + 2 831,935
57 RealEstateSnippets.com - 10 833,768
58 The Get Home Denver Team + 1 891,829
59 NewHampshireMaineRealEstate.com - 3 893,767
60 IndyRealEstateTalk.com - 6 912,113
61 Gary Bolen   0 1,020,637
62 Maureen McCabe - 10 1,059,282
63 Jim Lee   0 1,096,875
64 Real Estate Technology Coaching   0 1,237,677
65 San Mateo RE News   0 1,336,990
66 HousingBubbleCasualty - 6 1,359,213
67 BlogCalabasas.com - 10 1,367,937
68 New Hampshire Real Estate Blog - 5 1,486,715
69 Ryan Hukill   0 1,494,104
70 The Landlord Blog   0 1,599,736
71 Thesa Chambers - 4 1,786,854
72 Real Crozet VA - 10 1,799,315
73 Foster City Blog - 4 1,909,539
74 Marchel Peterson - 9 1,914,862
75 Bryant Tutas - 7 2,048,133
76 My Charlottesvile - 12 2,374,327
* RainCity Houses   * DNR
         
* Does not rank. Blogs will be removed from list after two consecutive months of DNR designation.    
 

Be a Go-Giver, Not a Go-Getter

by Sales

I was reading my issue of Broker Agent News today and latched onto the phrase "Go-Giver" in an article, The Key to Influencing Others, by Brian Tracy. It is about being a giver, becoming a friend in order to be a successful salesperson. Here are the salient points:

  - Do Nice Things For Others
  - See Them As Friends and Partners
  - Send Thank You Notes
  - Be A Go-Giver Rather Than A Go-Getter
  - Be Open and Empathetic
  - Really Listen to Others

This reminded me of the book, Love is the Killer App, How to Win Business and Influence Friends, written by Tim Sanders, who  was Yahoo!’s Leadership Coach and prior to that, Chief  Solutions Officer.  I heard Tim speak at the Churchill Club during the Dot Com hayday and fully sdubscribe to the approach that if you share your knowledge and give of yourself, you will find professional success.

Now, more than ever, this approach can create the kind of trust needed when a home buyer or seller, in many cases, embarks on the biggest transaction of their life. How do you "give?" Here's what Tim Sanders suggests:

"It starts with amassing as much usable knowledge as possible..."

So, if you stay on top of mortgage rates, community news, real estate investment advice, local environmental issues, etc. and send clips relevant to your prospects -- just a quick note will do, such as "Saw this and thought of you" -- you will begin to cultivate trust and friendship.

Tim's approach "...follows with an emphasis on networking to the extreme." You probably already network with local politicians and business leaders, get involved with charity events and find other ways to become a prominent  thought leader and give to your community.

"Sanders offers concrete suggestions, from compiling a super list of contacts to ensuring all are regularly stored in an always-accessible format. And he concludes by advocating a true mindset of compassion, which he says involves sharing this knowledge with those contacts and ultimately helping anyone who in one way or another may ultimately help you."

We are all "solutions salespeople."  My job at Real Pro Systems is to help real estate and mortgage agents improve their online marketing and ultimatley be more successful in business. An agent's job is to help a buyer or seller navigate a huge, emotion-ridden event with a smooth transaction, bringing the best financial outcome for their client. A home is more than just a transaction - it is the warm, safe environment wrapped around families and truly and one of the most important aspects of their daily lives. How wonderful to be a part of the solution.

An Agent's Testimonial on the Stealth Site Concept

by Sales
"Speaking as a REALTOR®, I can tell you that so far this year, my personal RPS stealth sites generated about $10,000,000 in sales. Remember: this is Portland Oregon, not Berkeley, so our average price is only $240,000.
 
"The secret to the whole thing is keeping our egos out of it. As agents, we always promote ourselves. We name domain names after ourselves, have 6" glossies of ourselves on our sites, etc. This does not appeal to the consumers as much as directly meeting their needs through a stealth site.
 
“I am in Portland Oregon, home to 20,000 Intel engineers. Some of my clients are in the ‘social anthropology’ group, and they literally do studies on how we do things. What they have shared with me is that our main buyer group grew up trusting technology, they hate salespeople and they don't want to be ‘sold.’ One of the reasons is they can find out more on the product they are buying on the Internet than the salesperson knows, whether it be a car, a camera or a house. They tell me that those people are more attracted to a "stealth" site precisely because they don't have to talk to a salesperson in order to get information.
 
“This is why stealth sites work. Agents who use Real Pro Systems take advantage of this fact and of the automatic drip email campaign that kicks in as soon as a visitor to a stealth site makes an information request. We promote our stealth site addresses over and above our main site address in real estate magazines, on the back of the flyers and via postcards mailed to our IVR callers.”
 
Here are Rob's Stats:
 

Rob has 2,336 buyer leads and 117 seller leads. He has closed or pending a little over $10 million in volume from his stealth sites, with an average sales price of $240,000. He maintains a 2% closing rate for those who initially request information from his stealth sites.

 

My First Week at Real Pro Systems

by Sales

I began work this past week here at RPS knowing it would take some time to get up to speed on all the features included in Real Pro Gold, Silver products and the upgrades: podcasts, FSBO stealth site, ProLeads for buyer leads, and more. It's alot to learn!Who needs RPS?

Who Needs RPS?

The agent that wants to upgrade their agent website to be more productive in lead capture will be interested in RPS, especially the fact that leads are managed and cultivated automatically through the drip email campaigns RPS provides. As the buyer or seller gets closer to taking the step to contact the agent, they are well "warmed," having received what they thought are personal, meaningful emails with beautiful stationery (that matches the agent website) over a period of time.

For the buyer's request for a CMA, the agent takes the search criteria RPS collects and enters a recurring search in their MLS to be emailed to the prospect. This allows the agent to review and possibly edit the search terms (if they aren't realistic).

I love the idea of stealth sites - non-branded sites that offer buyer and seller information without an agent calling (since they don't need to leave a phone number). How many times are buyers repelled by the thought that an agent will contact them before they are ready? And how many agents paid for leads that are worthless because the person just wanted to check their home value? No wasting time on bad leads with RPS.

For examples of stealth sites, be sure to click on "What's Your Home Worth?" and "New Listing Alerts" here on the home page of my RPS website. If you sign in you'll see the automatic drip email campaigns and my stationery. I'll also send out the provided newsletters, also seen on the website on this page: Local Market Trends

http://www.realprodemo.com/newsletter.asp

 

I am looking forward to seeing former clients at trade shows. We'll have a booth at Star Power and NAR and other shows. We have people at Mid Year NAR and I'll post their report from the show.

Sales

Displaying blog entries 41-50 of 50

Contact Information

Photo of Tricia McCarroll Real Estate
Tricia McCarroll
Real Pro Systems
1200 Executive Parkway, Ste 400
Eugene OR 97401
541-743-8507
Fax: 541-743-8535

 

Disclaimer - This site is an example of agent website systems offered by Real Pro Systems. Tricia McCarroll does not represent buyers or sellers of real property and any listings on www.realprodemo.com are for demonstration purposes only. More information can be found on www.realprosystems.com.

Privacy Policy - Neither Real Pro Systems nor any employee of Real Pro Systems will release contact information to any outside company. You may unsubscribe to drip or blast emails at any time.