I'm often asked what kinds of Search Engine Optimization (SEO) Real Pro System uses to ensure website hits and visibility.
Let's start with some basics. Search engine optimization is great for getting your site to the top of the search engines. It can equate to hundreds of hits to the website, but not necessarily leads. The key is getting someone to engage on the site once they are there. This is why our strategy is to advertise/promote a "stealth" site, such as www.realprohomesearch.com. These are not designed to rank high on search engines.
On this type of site, it is easy for the prospect to identify what is in it for them. According to NAR, over 80% of the buyers start their search on line, so it makes sense to take them to a site that gives them what they are looking for and in return, you have a way (drip campaigns) and a reason to follow up with them on a continuous basis. The campaigns are meant to build the relationship and keep you top of mind till they are ready to come forward and work with you.
Top ranking can be achieved, however, through your main, branded site. We take many steps to help get your main, agent-branded site recognised by the search engines. We submit the sites we create for our clients to Google, Yahoo and MSN. We automatically generate page titles, key words and page descriptions for the pages of content we give you. In addition, we have integrated tools, such as the Blog, that can help with SEO. On the internet, content is king and unique content is best. We also provide tools in the back office to create your own unlimited content and each of these pages can be optimized with meta tags and key words. Customizing the eNewsletter/webpage is also a good idea.
While top ranking is great and may be worth paying for, we recognize that it takes time and can be costly. To help generate leads, we also offer a buyer lead generation program where we generate buyer leads for you. This is not hits to your site, but rather a name, email address and search criteria of a prospective buyer. This service is called .
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