Real Estate Information

The Law of Equilibrium     

This past year has been filled with many challenges and struggles. That said, even those that have done well this year have certainly had to adapt to the shifting markets.

Markets go up and markets go down.... and then back up again, evidenced by a collection of Time magazine covers, which I hope you'll enjoy, below. And maybe next year by this time, we'll be well on the way upward again.

"The Gift of Shift
God grant me the serenity to accept the people I cannot change, the courage to change the one I can, and the wisdom to know it’s me."
Unknown

This excerpt from a PowerPoint presentation authored by Erica Hill, Keller Williams Realty is used with permission.

Are you using Market Snapshot? Check this out.

I know you are always looking for ways to generate leads. I received an email from an agent that sent out a blast to his database and I thought is was clever.  For those of you looking for ways to get prospects to take action on something like Market Snapshot from Top Producer, this is a good example of what to say.

"With real estate in the news practically every day,  one of the things that people want to know is exactly how that translates in their neighborhood.  I subscribe to a couple of services that answer that question in very informative ways.  The most popular by far is a service called "Market Snapshot" you can get an email delivered to your in-box at the frequency you desire telling you what homes in your immediate neighborhood are selling for. Click on the link to bring up a request form.
 
[Link to your Market Snapshot goes here]
 
You can cancel the service anytime you like so please take a look, I think you will like it!
 
While I am writing...I have just put three properties under contract and expect to close them in the next thirty days... not bragging.  My point is that I have some time in my schedule to work with new buyers or sellers.  So if anyone you know is in the market to buy or sell real estate I sure would appreciate you referring them to me, and you can rest assured that they will receive first class service."

D. Rose CRS , SRES

Here are the results form this blast: I actually got about twenty requests for the "Market Snapshot" and it motivtated one seller to call and list with me.

Dave

I'm often asked what kinds of Search Engine Optimization (SEO) Real Pro System uses to ensure website hits and visibility.

Let's start with some basics. Search engine optimization is great for getting your site to the top of the search engines. It can equate to hundreds of hits to the website, but not necessarily leads. The key is getting someone to engage on the site once they are there. This is why our strategy is to advertise/promote a "stealth" site, such as www.realprohomesearch.com.  These are not designed to rank high on search engines.

On this type of site, it is easy for the prospect to identify what is in it for them. According to NAR, over 80% of the buyers start their search on line, so it makes sense to take them to a site that gives them what they are looking for and in return, you have a way (drip campaigns) and a reason to follow up with them on a continuous basis. The campaigns are meant to build the relationship and keep you top of mind till they are ready to come forward and work with you. 
 
Top ranking can be achieved, however, through your main, branded site. We take many steps to help get your main, agent-branded site recognised by the search engines. We submit the sites we create for our clients to Google, Yahoo and MSN. We automatically generate page titles, key words and page descriptions for the pages of content we give you. In addition, we have integrated tools, such as the Blog, that can help with SEO. On the internet, content is king and unique content is best. We also provide tools in the back office to create your own unlimited content and each of these pages can be optimized with meta tags and key words. Customizing the eNewsletter/webpage is also a good idea.
 
While top ranking is great and may be worth paying for, we recognize that it takes time and can be costly. To help generate leads, we also offer a buyer lead generation program where we generate buyer leads for you. This is not hits to your site, but rather a name, email address and search criteria of a prospective buyer. This service is called .

Please feel free to make comments to this post. You can also email or call me with additional questions.

Success in a Slow Market

I am thrilled with the program! Since May 1st, I have received 139 leads and only 16 of those have opted out. That's an average of 39 leads per month. I didn't calculate bad or bounced emails out of the Real Pro Systems site.
 
To date, I have closed one transaction, have another one pending, and have met face-to-face with 4 other buyers. I think 2 of the 4 will actually purchase, the other 2 might. There is a 5th contact that is moving here in December that I hope to meet with. So far all of the leads are qualified buyers.
 
People keep asking me how I can be busy in such a slow market; the answer is Real Pro. I love the program, and while I was skeptical about the passive approach, clearly it does work and is working for me. I have talked with other Real Pro users who do their own pay per click advertising, and they aren't getting anywhere near the results that I am.
 
Paige Lee

Heartfelt Thanks Two Sales, Four Pending from Real Pro Systems

I just wanted to take a moment to give you and Real Pro Systems my heartfelt Thanks. Since the launch of my site in February I have closed 2 sales and have 4 pending sales just from the website!

Kristi Healy has help me greatly in every step of the way, developing my site and marketing it.

Again I would like to say Thank You for all your help.

Tim Corcoran
AST, SRES, CBR

Total Commissions over $13,000

I wanted to thank all of those who have helped me with any questions that I've had with the website. I believe it has been approximately 9 or 10 months since Real Pro started my website and I have been very happy.

I also wanted to share that I have been closely tracking all leads from the website and as of June 30, 2007, I have closed two separate transactions where both buyers were the results of Real Pro Leads. Total Commissions: over $13,000.

Troy
CRS Paradise, CA

Four Buyer Side Transactions from Real Pro Systems in 1 Year

I am very pleased with my Real Pro system. The Real Pro staff are very helpful and easy to work with. I especially like the pay-for-clicks option that delivers Buyer leads to me. I closed 4 Real Pro Buyer sales during the past 12 months, or approximately 1% of the leads.  I increased my "click" budget recently to attract more Buyers, and cut back on print advertising that is less cost effective. This spring I wrote contract offers to purchase million dollar homes for two Real Pro Buyers, but the Sellers would not come down enough in price. These  investor clients and many others are patiently waiting for prices to reach bottom.

Walter

“Real Pro Systems is my most valuable lead generation tool.   The ‘back office’ drip campaigns never cease to amaze me.  I continiously receive emails from prospects of whom I have never met that are responding back to me to give an update on their house buying/selling situation.  The website templates that Real Pro provides (CMA, home buyers and main domain page) are very clean, to the point and user friendly.  Month after month, my number one lead source is Real Pro Systems through the CMA campaign.  I am excited about the possibilities and the future revenue from my newly purchased short sale site.

Thanks again Kristi, Charlee and the rest of the awesome RPS staff!”

Derek Gutting

ProLeads Does it Again

I am very pleased with my Real Pro system. The Real Pro staff are very helpful and easy to work with. I especially like the pay-for-clicks option that delivers Buyer leads to me. I closed 4 Real Pro Buyer sales during the past 12 months, or approximately 1% of the leads.  I increased my "click" budget recently to attract more Buyers, and cut back on print advertising that is less cost effective. This spring I wrote contract offers to purchase million dollar homes for two Real Pro Buyers, but the Sellers would not come down enough in price. These  investor clients and many others are patiently waiting for prices to reach bottom.

Walter

Success With Real Pro Silver

I switched from my Advanced Access website to a Real Pro Silver website about 10 months ago. I was very attracted to the drip campaign it offered  and have been very pleased with how much response I get from an automatic system that I only have to tend minimally. In the past 10 months I’ve signed 3 buyers that I did not have before and am in email communication with many more. This is not an overnight success system but the consistency of the drip system is very effective. I’ve been congratulated more than once for doing such a good job at staying in touch when other brokers don’t. I use other internet based systems like Realtor.com, etc. but have had the most success with my Real Pro site.  Thanks for the great site and service!

Best Wishes, C. Lopez ABR, CRS

Your Service Far Exceeds Others

Real Pro Systems is wonderful. You have been the best website company to work with, by far. Your service far exceeds any others and I could not be happier. What ever you need or want let me know.

Victoria L.

Finding a Home with Real Pro Systems 

I thought the CyberStars and the Real Pro Systems folks would be amused to know that Real Pro Systems is responsible for my finding the new home I'm closing on next week.
 
How it happened: I got a request through Real Pro Systems for a market analysis. We went through all the normal processes of getting acquainted on-line. I prepared the usual marketing presentation, including a CD by Real Estate Power Tools. Met them in-person for a listing consultation. Listed the home and went forward with all the normal marketing.
 
I mentioned to my wife off and on during the first month how much I liked this home. She kept bugging me to go see it. After a month and no offers I showed it to her, and it was all over. Of course as it worked out we did the deal the night we left for three week's vacation.
 
Most expensive Christmas present I ever bought anyone! Can't believe I'm taking on a mortgage that could run until I'm 95! Well, my dad's that old, mom's not far behind, and he's still working because he loves his career as a consulting engineer, and Mom still preaches around northern Vermont as an Episcopal deacon.
 
But, anyway, thanks Real Pro Systems!!

Niel

Lender's Success and $12k in Commissions

...I started August 1st and I have 65 people receiving my email from the pay per click program.  I am primarily a lender but and looking to do some real estate deals.  I had my first showing yesterday and most likely will do the loan as well.  It will net me about $12k.  I love the site and service.

 Thanks,

Darren Wassell

Real Pro System's General Manager, Caine O'Brien, made a presentation entitled "Sorting Through the Maze of Online Marketing Technology" for Star Power attendees. The response was terrific. We had many requests for the "technology pyramid" so here's a link to download a copy. The full deck of "slides" is available as a PDF by clicking here. You may listen to a recorded version of the presentation by clicking here. 

________________________   

"Excellent stuff! Can I get a copy of the presentation for use as an action plan?"

    "Good session! Caine is a very knowledgeable and easy to listen to presenter. It is a nice little reminder for keeping us on track."

    "Everyone should have been on online; what a great topic."

Please leave any comments, below.